Rippin Raw is a bold and dynamic brand founded by NFL defensive tackle Jordan Phillips. Known for his towering presence on the field, Phillips brings the same intensity and passion to his entrepreneurial pursuits as he does to the gridiron. A standout in the NFL, Phillips has built a reputation as a fierce competitor with an unrelenting drive, traits that are deeply woven into the ethos of Rippin Raw. Off the field, Phillips has long been drawn to the freedom and adrenaline of off-roading, a passion that inspired the creation of his brand. Through Rippin Raw, he aims to share this love for adventure, encouraging others to break free from their comfort zones and embrace the rugged, unfiltered beauty of the great outdoors.

Rippin Raw embodies the spirit of raw adventure, designed for those who thrive on adrenaline and embrace the untamed. The brand is more than a nod to off-roading; it’s a lifestyle that celebrates the freedom of carving through sand dunes, navigating rocky trails, and tackling outdoor challenges with unapologetic vigor. With its roots firmly planted in the values of adventure, grit, and self-expression, Rippin Raw is not just a brand but a movement that invites outdoor enthusiasts to conquer nature’s obstacles and savor the thrill of the journey. For Jordan Phillips, Rippin Raw isn’t just about off-roading gear—it’s about inspiring a community that values the freedom and thrill of living life on the edge.